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One Day For Change – Matisyahu and Kenneth Cole Team Up For Change

September 1, 2009

On the back of the release of his new album “Light”, Matisyahu (one of my favorite artists) has teamed up with Kenneth Cole for the One Day For Change campaign. The goal of One Day For Change is to create a viral online movement via YouTube and Twitter that will encourage people to share their ideas for positively changing their communities in one day.

Consciousness and positivity spread like a wave. It starts with one person doing one good thing and links like a chain, going from one positive thing to the next.


To share your ideas on Twitter use the hash tag On YouTube, post a video about what you would do to change your community to By participating you could win $5000 to donate to your favorite charity.

Check out the One Day For Change website where you can see the video for “One Day”, the song that inspired this campaign, and read more about the movement.

Good on ya, Matis (and Kenneth).

P.S. My Tweet was: I would start walking and give something positive to each person I encounter – even just a smile or a “Have a good day.”

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